The increased use of the Internet presents a lot of potential for which types of businesses? A. (A) People who use ad-blockers and are interested in your subject, (B) People who havenât read your blog before but are interested in your subject, (C) Only people who have read your blog previously, (D) Only people interested in films and movies. Which of the following is a sign that customers are having trouble using a particular device to make purchases? 36. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. Q.50 – Fill in the blank: Businesses should focus on social media platforms with _______. In what way can display advertising be effective? Q.105 – What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? Great Learning Academy offers free certificate courses in various domains such as Data Science, AI, ML, IT & Software, Cloud Computing, Marketing, Big Data & more. (A) Stick to what you are doing and donât make changes, (B) The same content works across online and offline platforms, (C) Use analytics to make informed decisions, (D) Use analytics to track your customers across the Internet. Q.14 – What should you consider when developing your website content? Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career.. All you have to do is search for good opportunities in sites like Indeed and prepare well for your digital marketing ⦠Which of the following is an advantage of e-commerce? Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, maybe to bag ⦠Format and Time Limit – Multiple Choice with No Time Limit. What is the best way to translate the content on your website for a new market? What should a business do first, when considering going into a new market? Which scenario best describes a mobile-friendly experience for a customer? Q.79 – When setting up display advertising campaigns, who can you target? Which of the following is primarily meant to target new customers online? Fill in the blank: The ads on search engines are usually made up of ________. With a strong presence across the globe, we have empowered 10,000+ learners from over 50 countries in achieving positive outcomes for their careers. âTo entertain, to inspire, to _______ and to convinceâ. Q.38 – Which of the following is a benefit of using relevant ads and landing pages? Which of the following will you need to start an email marketing programme? 33. Which of the following is something youâll probably want to exclude from your website? It might on a blog post, a service page, or on any other page. Click-through rate is the ratio of impressions that lead to a click. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing ⦠If you have any questions then feel free to comment below. When starting out, which activity could be a part of this process? Q.107 – What is an example of product merchandising? Q.73 – Which of these is a good practice to keep in mind when sending emails to your contacts? You are solopreneur or have a small business and you know marketing is a core pillar for the success of your business. Digital marketing incorporates policies to build alertness of a company’s business, products, and services. Name some useful Digital Marketing tools, 6. The Digital Marketing technique was first introduced in the 1990s. Q.55 – What can social media analytics tools help you measure when assessing campaign results? Marketing Quiz: Do You Actually Master Digital Marketing? The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. What can you do to improve your conversion rates. What is the purpose of the âSee, Think, Do, Careâ framework? (A) Creating and posting content ad-hoc when you have the time, (B) The creation of time-sensitive content that can be published through various channels, (C) Regularly emailing customers with news about a businessâs products or services, (D) The creation and promotion of online materials with the goal of increasing interest in a product or service, Q.66 – What does the following definition describe? Q.39 – When it comes to search ads, which description best describes ânegative keywordsâ? Test your digital marketing knowledge by taking this fun 15-question quiz. On-page optimization brings up expected search results in search engines like google, yahoo, bing. Search engine marketing can also be called what? When you're finished, select View the Answers below to check any you missed. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive ⦠Can you discuss how you approach search engine optimization? It can also be a softer sell to teach your users the worth of your brand. Stay ahead of your game with the latest digital marketing trends, tips, hacks and more! Which of the following is not an interactive marketing agency? Which of the following statements is true when it comes to running email campaigns for a business? Exam URL – https://learndigital.withgoogle.com/digitalunlocked/course/digital-marketing. In an SEM auction, your Quality Score is based on which aspect of your ad? Q.80 – In what way can display advertising be effective? Your Online Goals. How to create a digital marketing strategy? (A) It collects the addresses of your online store visitors, (B) It provides a backend system with order management, (C) It provides a quicker checkout process than a physical store, (D) It allows you to feature more sales and discounts than a physical store. Remove from my learning plan. (B) Understanding what the competition is doing. Fill in the blank: When describing the purpose of content, what is missing? Q.41 – What can conversion tracking in search help you measure? Exam Name – Google Digital Unlocked Fundamentals of Digital Marketing Certification Topic Quiz/Assessment. Fill in the blank: Website analytics can tell you _____________. With this learning path : Explore marketing channels like social media and email. Three factors determine quality factors, they are : Digital marketing is important because you can reach huge consumers in a way that is both cost-effective and quantifiable. Q.21 – What technology do search engines use to âcrawlâ websites? What is the first step in creating an online business strategy? On-page optimization is a method of optimizing distinct web pages to rank better and get a significant amount of traffic in search engines. Which of the following would be an ideal goal for an SEO plan? (A) Incorporate it within marketing materials across all channels to help raise customer awareness, (B) Create an email campaign letting your customers know why you are unique, (C)Film a video explaining your unique selling point and send it to employees, (D) Create a press release and distribute it through your channels. Which tool helps you measure the success of your website? (A) How long people spend on your âHow To Find Usâ page, (B) Which day of the week is most popular for bookings, (D) How many people visiting your site book a room with you. There are a total of 26 Modules in the course and you have to answer all the questions of each module correctly to be applicable for the Final Exam. (A) A list of phone numbers customers can use to get in contact with you, (B) A âGet directions to our storeâ button which when clicked, redirects to a map displaying directions to the store based on the customerâs current address, (C) An icon button that takes the customer to your social media accounts, (D) A hotline phone number that helps users complete their purchases. Q.60 – What can a business use to send messages to users who have already downloaded their app? This Social Media Marketing MCQ Test contains 20 Multiple Choice Questions. Q.30 – Which of the following would be an ideal goal for an SEO plan? Why digital marketing is important? Get smarter with our Digital Marketing Quizzes! Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? This section focuses on "Basics" of Digital Marketing. The Digital Marketing Institute is the global standard in digital marketing and selling education. (A) Run an A/B test on your subject line to determine which one works best, (B) Send the same generic and simple message to your entire contact database, (C) Include enough content in the email so there is no need for them to click away to read further elsewhere, (D) Only include a call-to-action on the landing page youâre linking to in the email. Q.6 – Which of the following statements is true when it comes to taking a business online? How to measure the ROI of any channel? When making video content for your display ads, what is most important to ensure? Your customers are by now connecting with brands using social media, and if you’re not connected right away to your users using social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re not staying in the market for a longer time. Q.45 – Which three pieces of information are essential to include first in your local directory listing? Q.13 – Which of the following is an example of a âcall to actionâ on a website? When a different site links to a website at someplace in the content called a backlink or external backlink. Which term best describes the business activity that occurs when website visitors buy products or services from you online? (A) Setting up live streams of the businessâs physical shop on their website, (B) Publishing a how-to video on their website. Q.67 – Fill in the blank: When describing the purpose of content, what is missing? What is the best way to put your social content in front of people who donât already follow you? Anchors are associates on a page that point to a particular position within a page. Q.43 – Which of the following is an example of a local search? Hamish is a successful ⦠What does the following definition describe? What can a business use to send messages to users who have already downloaded their app? (A) Have a âtranslateâ button that pulls a translation from an external provider, (B) Translate your content with consideration to particular words and phrases, (C) Translate your content directly, word for word, (D) Localise the name of the business owners. Q.26 – Which of the following factors should you consider when optimising your website for search engines? If a person adds a product to a shopping cart but then leaves the website â which of the following tactics is most likely to encourage that person to return and purchase the product? Q.87- Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. Which of the following is an example of a social media goal? Can leave a businessman Feeling Isolated? Google Digital Unlocked Check Your Knowledge Questions. (A) Keep linking to them until they link to you, (B) Send them emails until they link to you, (C) Building relationships with similar sites, (D) Use as many relevant keywords on the page youâd like them to link to. When looking to attract a local audience, why it is important to optimise your website and content for mobile users? 4. 1.1 FUNDAMENTALS OF DIGITAL MARKETING: MODULE 1/26 â The online opportunity; 2 The increased use of the Internet presents a lot of potential for which types of businesses? Q.111 – When adapting your website for customers who speak a different language, what should you do? ð£ Step 2: Skip your knowledge test and Start your Quiz Test. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. âThe division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.â. Q.103 – Which of the following is an advantage of e-commerce? Q.86 – What can using video as part of your online presence help you create? Why should I use a digital marketing quiz? Digital Marketing MCQs. (A) Vast quantities of data can be stored, sorted and analysed quickly, (B) Data can only be accessed when all users are online, (C) Valuable customer and market insights can be delivered quickly, (D) Spreadsheets are the only way to collect data and extrapolate results. An anchor link is used to a specific point on that page. Which section of Google Analytics can tell you whether visitors have found your website via social media? 14. What would be beneficial to include on a product description page? It is not action-based and is purely defined by a user possibly sighted the advertisement, creating CPM movements ideal for businesses determined on creating brand awareness. Consider the progress of the sale from that business, deduct the marketing expenses, and then divide by the marketing expenses. (A) The ability to sell products directly to customers through social media, (B) Being visible when people search for a business like yours, (C) Sending users emails to update them on new products, (D) Being able to offer new customers promotional discounts. Assess our existing digital marketing presence. Digital marketing ⦠If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? Which three pieces of information are essential to include first in your local directory listing? Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. High CTR, users are trying to find your ad to be highly significant. SEO is a process of improving your site to increase its visibility of a website or webpage on a search engine results page. Class 1 âDigital Marketing Fundamentalsâ features several examples of powerpoint slides that use multiple images to convey information. (A) Location details on the website, quality content and how mobile friendly the website is, (B) Location details on the website, list of shops local to you and a contact form, (C) Quality content, list of local suppliers and location details, (D) Location GPS tags on photos, quality content and how mobile friendly the website is. Before starting to implement any strategy, must ask ourselves what we hope to accomplish with our marketing strategy. Disclaimer: These Google Digital Garage Answers, Google Digital Marketing Answers, Google Digital Garage Answers Unlock Digital 2021, Google Digital Marketing Course Answers, Fundamentals Of Digital Marketing Answers, Google Digital Unlocked Answers, Google Digital Garage Final Exam Answers, Digital Garage Answers ⦠Digital marketing quiz FAQs: 1. Q.100 – Which of the following is a benefit of using spreadsheets? Q.94 – Most web analytics tools can tell you what information about the user? 27. Q.22 – Which of the following can help a search engine understand what your page is about? What can conversion tracking in search help you measure? The increased use of the Internet presents a lot of potential for which types of ⦠(A) Your visitors can manually adjust the size of your website, (B) Your website will adapt to suit whichever device it is being viewed on, (C) Your customers can provide feedback on the design of your site, (D) Your website will respond to clicks faster. ... it is important to read every lesson carefully without which you will not be able to answer the quiz. All the answers are separated by module so click on the each module one by one. When expanding a business internationally, which of the following is most important to provide on your website? (A) Consider removing the video from the platform, (B) Consider re-shooting your video based on comments, (C) Consider updating your preview images, video titles or descriptions, (D) Consider asking people to watch the whole video in the description. Q.65 – Which of the following is an accurate definition of what a content marketing campaign involves? Which form of digital marketing is better: SEO or PPC? YouTube. What should you do? What should be the first step of a structured SEO plan? Which of the following factors help search engines determine if your business is local? Q.54 – What is the best way to put your social content in front of people who donât already follow you? July 5, 2020 by Anirban. You have to answer all the questions of a Topic Quiz correctly to get to the next module. Most web analytics tools can tell you what information about the user? Describe on-page and off-page optimization in detail. Which scenario best describes a mobile-friendly experience for a customer? Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. Which of the following is a benefit of using spreadsheets? What are the four C’s of Digital Marketing? The CTA can suggest that the reader subscribes to a newsletter that contains product updates, for example. Which of these is a good practice to keep in mind when sending emails to your contacts? Q.110 – Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? Q.52 – Which details should you look to include on a business profile page on social media? Q.3 – Which of the following is the easiest way for visitors to learn about a business while visiting a website? Define your goal. What is lead generation in digital marketing? An audience can know you personally which helps to create brand reliability. Q.75 – Which of the following statements is true when it comes to running email campaigns for a business? Fundamentals of digital marketing: module 2/26 ... Add to my learning plan. (C) A way to collect peopleâs email addresses. The practice of marketing has been known for millennia, but the term “marketing” used to describe commercial activities buying and selling a product or services came into popular use in the late nineteenth century. Your first steps in online success. Lack of personal interaction while marketing purchase security. 1 Google Digital Unlocked Certification Exam Answers 2020 â Google Digital Garage Quiz Answers. You'll find career guides, tech tutorials and industry news to keep yourself updated with the fast-changing world of tech and business. Depending on our business’s goals, conversion kinds might contain online sales. (A) It guarantees more visitors to your site, (D) It improves your ranking in search engines. Q.20 – Why are search engines a great place for a business to be found? ... We've got tons of great ideas for growth! Q.113 – What should a business do first, when considering going into a new market? A robust social media plan includes which of the following? You can also check out Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers. Q.62 – Before running search ads, you should make sure your site is mobile-friendly. Q.59 – When it comes to optimising your websiteâs SEO for mobile users, which of the following is a crucial factor to keep in mind? Q.16 – What is the purpose of the âSee, Think, Do, Careâ framework? In off-page optimization below techniques are being used. Which of these is an important factor in the paid search auction system? What is a campaign in digital marketing? Q. What is the impression in digital marketing? Q.112 – Which of the following is primarily meant to target new customers online? (A) Whether the campaign was more successful than your competitors, (B) Whether the visitors liked the social campaigns or not, (C) Whether a visitor called the store after seeing a social post, (D) Whether the visitor clicked on a paid ad or organic listing. What is an example of product merchandising? The Topic Quiz sections check your knowledge about an individual module you completed in the Fundamentals of Digital Marketing course. (D) Whether the content will go viral or not. It focuses on identifying, attracting, and converting peoples and this still today applicable. Which of the following is a benefit of registering your business in online local listings? Which of the following is an example of a local search? Q.90 – When looking at your video analytics, you discover people are only watching the first few seconds of your video. Step 2: Start your exam. What can using video as part of your online presence help you create? Q.36 – Fill in the blank: Itâs possible to determine how well a/an ___________ will perform without bidding on it. ; 3 Taking a ⦠(A) To help determine a marketing strategy, (B) To help a business understand the customer journey online, (C) To help a business reach a global audience, (D) To give insight into specific customer groups. Enroll for free and get free certificate. Which of the following statements is true when it comes to taking a business online? (B) Designing illustrations to support content. Explain an effective sales funnel you built. The CTA can have a direct link to sales. Q.51 – Which of the following is an example of a social media goal? Q.31 – Which of the following page titles would be most suitable for a website page describing a storeâs return policy? (A) People pay to use search engines, so there is a wealthy customer base there, (B) People who search are actively looking for information, products or services, (C) Search engines are a big trend these days, (D) Search engines guarantee new customers. (A) Online readers have a reduced attention span, due to being flooded with information, (B) Certain blogging platforms have a limit on the word count you can publish, (C) Online readers only like to engage with long-form pieces of content, (D) Online audiences are typically younger, so the language used needs to reflect this. (A) An agency, professional crew and equipment, (B) Creativity, lots of experience and a large budget, (D) Creativity, planning and high-quality equipment. If you own a film blog, which type of customer can you expect to reach with display advertising? Q.12 – Which of the following is something youâll probably want to exclude from your website? (A) Adding relevant content that highlights the location of your business, (B) Including your address on your Twitter account, (C) Optimising your site for desktop devices only, (D) Adding a list of shops local to you on your website. (B) A lot of deep scientific information and detailed statistics, (D) Certifications to show youâre qualified to provide a service. Q.49 – Which of the following can businesses achieve by using social media? What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? Why is optimising customer touchpoints online beneficial for businesses? (A) Retargeting with a display ad encouraging newsletter sign-up, (C) Creating a Facebook page for your business, (D) Retargeting with a display ad that has a discount coupon. Q.24 – Which of these is an important factor in the paid search auction system? A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. Which of the following is an example of a âcall to actionâ on a website? (A) What times of the day international shoppers are online, (B) The legal and tax considerations in that market, (C) Which social channels are popular in that market, (D) Which couriers offer the cheapest services for global shipping. Q.84 – What is the first step of display retargeting? Q.32 – Which of the following is a good way to get other websites to link to your site? Which of the following is a common feature of email marketing platforms? Q.5 – Which tool helps you measure the success of your website? Q.108 – Which of the following statements is true when describing how retargeting ads work? Q.93 – If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? If the open rate of your emails seems low, which of the following could help you fix that? Great Learning's Blog covers the latest developments and innovations in technology that can be leveraged to build rewarding careers. The process of optimizing your website to ârankâ higher in search engine results pages. (D) Average number of visitors to the companyâs website. What is lead generation in digital marketing? Optimization Images and other multimedia elements. When it comes to search ads, which description best describes ânegative keywordsâ? All product does not lend equally well for web- marketing. (C) Minimal interaction required with the customer. Which of these can Google Search Console help you to do? On-page optimization provides decent content, excellent keyword selection, placing the keyword in the correct position; the appropriate title is given for every page. 35. B. Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked ... Learning more about what your customers love (F) Using analytics to power your online sales . What should you consider when developing your website content? 32.What is a backlink in digital marketing? 24. Excessive advertising on social media can take extraordinary achievement to your business, making devoted brand promoters and even driving prices and sales. Which of the following page titles would be most suitable for a website page describing a storeâs return policy? The study of the history of marketing as an academic field emerged in the early twentieth century. (A) Keywords with no association to your site, (C) Keywords that are excluded from a campaign. It also encompasses the promotion of products and the protection of the brand. When starting out, which activity could be a part of this process? Which of the following is an accurate definition of what a content marketing campaign involves? When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? 20. Impressions in digital marketing mean when an advertisement or any other form of digital media presents on a customer’s screen. Q.48 – Which of the following can help you gain visibility in search engines? ; Design marketing materials using the Adobe suite. 12.What KPIs do you use in social media reporting? Which of the following can businesses achieve by using social media? Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. With over 18,000 graduates worldwide, we have trained more professionals to a single digital education standard than any other certification body. ... 12 ⦠Social media marketing is a great way for businesses of all proportions to touch views and users. (B) Not being present on every social media platform, (C) Not having the resources to respond to comments and questions in a timely manner, (D) Spending too much time reviewing social media analytics. ; There are 11 Courses in this learning path : Digital Marketing Foundations; Google Universal Analytics ⦠(A) You always need to contact the owner of the website to buy ads on their page, (B) The network provides data on the click-through-rate, (C) The network provides names of the people who click your ad, (D) The network will continue to show your ad for 7 days once your budget has expired. (A) The number of sales you make from the ad, (D) A prediction of sales you can make from your ad. Q.42 – How can you improve a businessâs visibility to people located near you geographically? 23. Q.37 – What should your search ad have in order to promote more clicks? Great Learning is an ed-tech company that offers impactful and industry-relevant programs in high-growth areas. Q.97 – Which type of data relates to a metric that can be represented with a number? How can you improve a businessâs visibility to people located near you geographically? List the key areas where you can use keywords to optimize your site ranking. Pay Per Click or PPC is a form of paid marketing where one can display ads in the sponsored results section of each search engineâs results page by paying a fee, while SEO is a free activity that helps to build traffic by achieving high rankings in the organic search ⦠5. What is affiliate marketing in digital marketing? (A) What time of day your website gets the most traffic, (B) How many mentions or likes you get on social media, (C) How well your competitorâs ad campaigns are doing, (D) The email addresses of visitors to your landing pages. What is A/B testing in digital marketing? Step 4: After completing the exam, you will get Certificate. Q.68 – Which of the following best describes why approaches to writing need to be adapted for online content? Anchor links can be useful when you need to fetch a website visitor to a precise spot on a page. (C) How long your business has been around. When looking at your video analytics, you discover people are only watching the first few seconds of your video. 26. Q.11 – Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Each one is designed to test your knowledge in a way that makes sure that you really know what youâre talking about!
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