Attn: [Name] [Company Name] [Address] [City, State Zip] Dear [Name] I would like to introduce my company and to let you know that we are interested in selling your product at our store located in [COUNTRY]. Make it another color, bold the text, give it space, whatever you have to do to draw the eye. Congratulations on growing your business. I’m glad you found this post helpful! Great article as always. I sell handcrafted soaps and cosmetics that would be a fantastic fit for your store. If samples aren’t cost effective for your products, you can send along pictures with the letter. Rice bran oil was suggested, but then people started to weigh in on how it’s not as good and shouldn’t be used. again thank you for this if you don’t try you don’t know . The competition can be intimidating, but it doesn’t have to be. So glad you found the post helpful, and I’m glad you like the business posts! If you write an introduction letter to retail buyers along with sending them a sample of your product, you are sure to get their attention. The temptation is to just write as much as you can to fit into your sell sheet. Dir Sir or Madam, This letter serves as a formal request for a full refund on the product that I bought from your company, through your Online Store. I love the line of XYZ and think your buyer has a great eye! Please keep them up!! A customer service apology letter. I love writing them – and if there’s something more you’d like to know about that I haven’t covered or would like me to expand on, please let me know. This letter contains a detailed description of the product that you are launching to provide all the necessary information. You share good advices. My fears of being a new entrant into the supply business space have been mellowed. To find out the regulations in your area you can visit your state’s Department of Revenue website. Do you want to sell Wholesale? I’ll definitely check out my states website! That will ensure the letter doesn … […], © 2021 Soap Queen • Site Design by Emily White Designs. Gain access to national retail chains by developing a quick and dirty retail … When you hear “product samples,” you may automatically think of display items that allow customers to see, feel, and test out an item before purchasing. Format of sample request letter for supply of goods to the supplier, distributor, manufacturer on cash or credit delivery. But, if you list the most expensive wine first? It is short, complete and gets right to the point. It is very useful in launching new products as it helps to bring forth the good qualities of a product to the prospective clients. (wait for the recognition to dawn on the buyer; usually at this point they’ll say “I haven’t tried them yet” or “I tried them and love them” or some manner in between). That is such an honor and I am grateful that my experiences may help you grow your business. That should be all the proof you need, but if you have questions, call us any time, day or night, at 555-5555. If the traffic is not converting, why? I’m [YOUR NAME] a co-founder at [YOUR COMPANY], we’re in the [NICHE] space. A letter talking about my brand? Do you proceed with the products that they have tried and then follow up with the untried products at that time? However, I am aware the nature of lifestyle/home interior shops want unusual pieces that aren’t found everywhere. Well, following up on the customer … When you follow-up in one week, be sure to state your name, your company, remind them who you are and then listen. Lastly, may I ask you for your opinion: I like to visit prospective distributors and they are most often small little boutiques. Thanks in advance…, Hi Hadley! Thank you thank you thank you , It’s funny – so much about business is that way – it sounds so big and impressive when you hear about it for the first time but when you actually get into it, it’s just all these tiny little steps, strung together, to create one big huge event. [SUBJECT LINE]Suggestions:– ARE YOU THE RIGHT PERSON TO SPEAK WITH?– I FOUND YOU THROUGH [NAME]– REGARDING [X] PRODUCTS. How you price your products for wholesale sales is entirely up to you but there are a number of formulas you can use such as cost-based pricing or value-based pricing. =). Highly recommend taking samples and an information pack should they want to order. Thank you so much, glad you love reading the posts! I.e. good advice . Getting your products into the retail sector via traditional retailers can be a fantastic growth strategy. Tutorials on soapmaking, bath fizzies, lotions and more, November 26, 2014 Filed Under: Business Musings, Recently, I spoke on the Indie Business Radio Podcast about business. Pitch second. should i make an appointment or just turn up with my products.thanks Jan. Let people use their imagination. Whether you sell your products primarily online or if you just want to expand your reach, selling to retailers is a fantastic way to boost revenue, create brand awareness and build the kind of network connections that you need to be successful growing a wholesale distribution business. All prices are in USD. Manufacturers have used the free sample approach to distributors for years and you can adapt it to your level as well. Just wanted to send you a free sample so you could get to know our product, [SPECIFIC PRODUCT] and see if [PROSPECT COMPANY] might be interested in stocking it. I am TERRIFIED to talk to people about my products (not sure why…). Surely showing proof of popularity is a good thing in any case. It enables businesses who are traditionally only selling to retail customers to expand their business into wholesale sales by adding those features to their existing WooCommerce store. Your email address will not be published. Did you think this is all about selling? Great work on your business thus far, you’re ahead of the pack. Thank you very much Jonathan, glad you like the post! Here is an example of a great sample letter: “ Dear ( insert name here ), I’m a big fan of your store ( XYZ ). If it possible, can you please give some tip for to be NOT shy? You can also see a video of it in action here: [SHORTENED URL] (optional line). In this short introduction letter, we get straight to the point of introducing who we are and what we do, then tell them why we’re writing to them. Dear Name, If you are someone who appreciates high quality, stylish clothing then I’ve got some exciting information to share with you! Make a special callout box just for your call to action. Getting in touch with the right people might be tricky, but you can often start at the store level by talking to a store manager and asking lots of questions. The shorter the better, but include what you have to so that it makes sense to the person. It’s definitely worth exploring, especially if your customers are spread across large geographic locations. This was really helpful I learned a lot from that thank you. It can also do wonders for your product, your business processes and also for the health of your business as a whole. Should I tell them why I am there, or should I just say, “Thank you, I’m just looking around.” I found myself doing both but feeling uncomfortable with either response. Any advice would be GREAT! Free Beginner’s Guide to Soapmaking: Common Soapmaking Oils: http://www.soapqueen.com/bath-and-body-tutorials/tips-and-tricks/free-beginners-guide-to-soapmaking-common-soapmaking-oils/. It’s important that you be succinct and clear about this – as with any marketing activity you only have a few seconds to grab and hold their attention. Schools are another kind of nonprofit organization that people don’t … Getting your products into a retail space means more sales! . Thank you so much. See your local Doe Electronics dealer for a demonstration. There are very few requirements and most vendors will be willing to work with you no matter what level you are at.. Is the anyone that can perhaps assist me please? Also, that’s so exciting. Collect testimonials, user generated content, etc and show case that to your potential wholesale customers. Best. If you're new to wholesale game, download my free sample pitch email script and get my dips for "best practices" etiquette for reaching out to buyers. That’s fantastic to hear Walter :) Glad this article helped! Hi, I opened a natural and organic skincare company a year ago. I want to target high end vendors. In short, personally I would focus on getting some sales first. 3. Let the discussion progress naturally from there. 2. It’s a process often called “Lumpy Mail” – the theory is that if you send the right person something that looks odd-shaped in the mail, and if that parcel is personally addressed, it will be more likely to be opened and considered. I purchased a [Product Name] on [Date of Purchase], and paid a total amount of [Total Amount]. We love the clean new look. Selling wholesale to retail customers can be very rewarding because you can see your product in real stores and real customers can come and try it and interact with it. I would love to place them in selected stores. I think my line of soaps and lotions would be an excellent addition to your store. My resume is now one page long, not three.With the same stuff. What do wholesalers do? Download Article Save the packaging from all products. In my answer (hit the ‘triangle button below’ to hear my live answer on the show), I outlined how to pitch to stores. Any advice would be much appreciated, I would like some advice please. How To Approach Retail Stores To Sell Your Product was easy to understand with comprehensive and easy explanation. Take along products for demonstration and free samples and give them everything they need to know to make a decision. Instead, I recommend you use bullet points, shorter paragraphs, subheads, customer quotes and call out sections to break up the text and give some life to your design. These would be the stores that you’d just love to get your product into. And again thank you very much for the information, Cheers Louai – contact form is in the footer if you want to contact us :). I’ve made sales with good feedback but would like scale up. It creates a stable bar and can be used up to 100% in your recipe. In our previous guide, we recommended starting to market to retailers by creating a list of your top 100 ideal retailers that you’d like to be stocked in. There is not automated shortcut here, so stop looking for one. I love reading the posts on your blog and tend to be a research-aholic when I am interested in something. . My ideal sample drop off scenario goes like this: 1. Follow-up. Wow this was extremely helpful! Send samples with a cover letter (more on this below). Think of it as creating a team of people to expand the reach of your products. Sample letter #3 : Announce a price decrease. Sending an email is not as personal, but it can still … Any tips? Thanks. “What a charming store. I still have a question. If you write an introduction letter to retail buyers along with sending them a sample of your product, you are sure to get their attention. My website is Lkinsskincare.com I reach out to small local nature stores frequently to introduce my products by making an appointment. Thanks for the tips. I design high end decorative pillows . I would suggest it would be a matter of outlining an ordering process with them and setting expectations about delivery. We are in the business of selling NC Potato fries and chips and we are in the market since 1990. Unless stated otherwise, all images are original material and are copyrighted. In fact, they may be even more open to approaches because they’re constantly trying new lines. You can then plug that company name into LinkedIn and find the connections you need. This was so helpful, i have avoided doing sales and more or less depended on word of mouth of those who are buying from me. I’d love to eventually start trying to get into the retail/wholesale space but should I have a business license/insurance while I’m small and just selling online? This is really helpful for other people trying to market their own creations. When you place your product on the market whether online or in your store, you want your customers to get interested in it. A product sell sheet should clearly and concisely explain your product and its purpose. Don’t discount the idea that you might be able to get an initial order on the spot or signing them up on the spot. Please help me with step by step it will be very helpful for me. I’m in the process of launching an online boutique and I’ve been debating on whether to dropship, private label, or pitch to retail stores to carry my product. Think of it like having a team of people selling your products into markets you would normally never have been able to reach. Would you have some examples of CTAs for Product Sell Sheets? Surprise! Of course, please take this feedback with a grain of salt, I’m an armchair observer and you know your business best because you’re living it every day and know what your customers are saying. Whom should I direct them to?” You can do this over the phone and in person. Well worth a read. This just means that you sell to both consumers and other retail businesses. Thanks Opal! they have insurance for small home crafters; check them out here!) Your email address will not be published. That’s great, and something worth celebrating in and of itself. I especially like your (whatever is relevant) Natural Products Section. if you had a cream that treats plantar warts your headline could be: “Scientifically proven to get rid of plantar warts in 3 weeks or less”. Is this something your customers would be interested in? It’s a very smart thing to do as it expands your reach in the market further than if you were just a retailer yourself. To keep the letter nice and straight, you can place it in an envelope or plastic bag with a piece of cardboard inside. ABN 51 604 474 213. Everyone buys the 3rd or 4th wine down which is nowhere near the second cheapest! Thanks for the amazing article, I’m going to take time to chew it over and let it compost in my brain. This is very interesting. This is exactly what your product sell sheet is for. , I will.Thank you Kelsey for your precious answer. Doing the extra research to make sure your products are a good fit is time well spent too. I now want to approach other similar shops with my work. First of all, thank you so much for the useful tips. Adapt the puppy dog close and propose a trial with a few stores to see how it goes. If you can make appointments that definitely helps, Jan! Follow-up. You’ll need to enter research mode to find the retail stores that will fit the criteria that you’re after. Whilst I can do some exclusives for shops, I want to roll out my main prints but don’t want to put anyone off knowing it’s sold elsewhere. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. Using direct mail is a scalable way you can attract retail stores as wholesale customers. like a business email maybe. Thank you very much!! Thanks! Hi there. You can send samples and literature but closing the sale via in-person demonstration is always going to be more effective. Most people just simply don’t care enough and the volumes probably won’t be high enough to cause an issue. if someone wants to open a shop to experience their product, not for sale, so can you suggest any ideas or retailers who is doing like this. If the offer is good, why aren’t people buying it? They are smaller, a bit sturdier and would look really cute. It will beneficial to read for newbie . I sent you samples last week to try out. Direct marketing is the process of working directly with customers to convince them to purchase your products, rather than relying on retail stores to promote your products for you. Hi, A great and fantastic article and guide. I recommend you keep your sell sheet “benefits-focused”, which just means tell the person what benefits your products give customers rather than just listing the facts and features of your product. Thanks :-), Hie I have have made my own mixed spices, my main concern is the nutritional content how do i go about it, Thank you for the information! If you have any other questions let us know. I would recommend searching groups and businesses to see if someone there knows more. In your instructions on how to write a cover letter, you mention that within 1 single page I should include my pricing. It’s a single piece of paper that tells your customer the key benefits of the product along with details on how to order. I’ll call you in the next week to share it with you and discuss the XYZ product line.“, Then, wait. We detailed above how to approach retail stores and if you are pitching your product with face to face sales then the result of that process should be you scheduling times to go and visit them. PR people get so many pitch letters a day that most of them wind up in their trash folder. Thanks for stopping by Andre, glad to liked the article! Selling wholesale (minimums, testing and shipping), http://www.soapqueen.com/business/so-you-want-to-sell-your-soap-part-one/, http://www.soapqueen.com/business/so-you-want-to-sell-your-soap-part-2/, http://www.soapqueen.com/business/so-you-want-to-sell-your-soap-part-3/, http://www.soapqueen.com/bath-and-body-tutorials/tips-and-tricks/free-beginners-guide-to-soapmaking-common-soapmaking-oils/, http://www.soapqueen.com/bath-and-body-tutorials/cold-process-soap/lemon-poppy-seed-cold-process/, http://www.soapqueen.com/bath-and-body-tutorials/cold-process-soap/cotton-candy-cold-process-soap/, http://www.soapqueen.com/business/5-tips-take-soaping-hobby-business-slideshare-presentation/, How To Do Bubble Letter Writing | Information, DIY Crystal Soap Gift Set (with printable! Alll the points are looking effective. Scope out the store (this is the answer to your 3rd question). PS. When accompanied by a written introduction letter to retail buyers that is personalized to them, it can be a very powerful way to generate leads at scale. I’d just say find a way to measure the effectiveness of each and divide your time between the ones that are working and eliminate the ones that aren’t. Hello, Thanks Eileen. Unfortunately, your product has not performed well [or the service was inadequate] because [state the problem]. Your packaging is nice and looks the part, and while your site could use a little more design work to bring that premium feeling home, but I wouldn’t invest any more there until you’re seeing some numbers. Required fields are marked *. Sample Marketing Letter for New Product. How to Write a Business Letter for Selling Products. In this massive guide below we’ll be digging into the nitty-gritty details so you will know exactly how to approach retail stores to effectively sell your product. I’m always looking for more things to write about =), […] Writing an Introduction Letter to Buyers: Ask for the Sale … – Hi Nathalie! I plan on shipping my samples to various locations, but not sure how a letter would fit in a 4x4x4 or 6x6x6 box. We cannot stress this one enough. The day before you posted this, I was thinking about how I would go about asking our local feed mill if they would be willing to sell some of my soaps. Sample Sales Letter For A Clothing Store #1! Based on experience, I can tell you that the first 20 on your list will be easy to come up with, but getting the next 80 on the list will be a challenge. Our products includes 5 … Great information regarding how to get into contact with potential buyers, but need some real assistance as well. Wow, first of all Klara, thank you (!) It’s because their idea of what was ‘reasonable’ was set by seeing that first high number. It’s way more fun to figure out how to fill all the orders than standing around figuring out what to do with excess inventory. For large groups of retail stores or retail chains, you will need to approach the head office of the group directly. Hi, Check out our post on how to price wholesale products. Unless you’re an experienced sales rep, knowing exactly how to pitch your product to a store might seem a bit daunting. , Lemon Poppy Seed Cold Process Tutorial: http://www.soapqueen.com/bath-and-body-tutorials/cold-process-soap/lemon-poppy-seed-cold-process/, Cotton Candy Cold Process Soap: http://www.soapqueen.com/bath-and-body-tutorials/cold-process-soap/cotton-candy-cold-process-soap/. Becoming a wholesaler and a retailer is a smart business strategy and one that can help your business grow. , I’ve heard some bad things about rice bran oil on teach soap.com. Talking to people can be intimidating. 9 times out of 10, you will get the details you need directly from them. Sample letter : Announce a new business location. Great advice! 80% of sales happen by the 5th follow up – but many many salespeople give up on the 1st or 2nd try. At the end, you can either ask, “When do you think you’ll be ready to place an order?” or “Are you ready to place an order now?” or “Based on what we’ve talked about, I’m going to put together a first purchase order plan for your store. I understand the importance of giving free samples ,but can you pass the option if your product is expensive ( $200 -$300) ? Sample letter : Announce a contest winner. But I thought this really would only be possible to peddle at local markets. Would so appreciate guidance as am trying to move forward wisely. What did you think of them? I am growing my hobby business slowly, and stuff like this is what I am gearing up for sometime next year , I’m so glad you like the posts! Here is a sample letter for introducing a product for sale in an email format that you can customize to your needs. That’s five times to follow-up. If I were to expand my retail store, getting my friends and family spreading the word my store would help me get more customers. The only way to get sales is to ask. Hope this might help! And the quality is always superb and guaranteed. Letters to vendors are letters written to people or companies offering goods for sale. Feel free to share, tweet and pin to your hearts content. Should I use a mile radius, so I could say you will be the only stockists in say 20 miles Etc? If it’s proving tricky, you can use LinkedIn as a tool for locating the exact person you should be speaking to. These lists are very costly and I am questioning if I really need them, or if I can trust these lists. Similar to those display items, many suppliers allow you to order samples so you can inspect the product before committing to a larger, more expensive order. Sample letter #5 I recommend starting with these products (XYZ). Another option would be a card with the letter folded inside. , 5 Tips to Take Soaping From Hobby to Business: http://www.soapqueen.com/business/5-tips-take-soaping-hobby-business-slideshare-presentation/, Thanks Margaret! I’m glad that you liked the Energy Lotion. Should I include a whole sale order sheet? Knowing how to approach retail stores to sell your product is very important for your wholesale distribution efforts, especially in the beginning. Yes but a proper start is a must. Also joining business organizations will be a plus as I can learn and teach tips and tricks to and from other business owners. I love your post. Your pitch is excellent. It’s a process often called “Lumpy Mail” – the theory is that if you send the right person something that looks odd-shaped in the mail, and if that parcel is personally addressed, it will be more likely to be opened and considered. Do you have any recommended resources on the process for distributing product to retailers after closing an agreement? Note that Donna Maria makes these monthly “Indie Business Network Access Q+A Coaching Calls” available to members to listen to – or call in and ask questions live. Did you mean to suggest that I only list a few items for initial interest? “…I’ll be calling you in the next few weeks to…” I lost you at to. I’ll include a link below with more information. We built our Wholesale Suite extensions around this very premise. Develop a retail pitch plan. Good luck on the hustle Morris, you can do it! This is an official letter from NC Foods to inform you that we are very interested in leasing a commercial space in Twin Dragons mall. In reading this blog I had a question pop up and I wanted to know what to do in the scenario when the recipient of your samples has not tried them. But yes you could filter applications by geography and that’s a perfectly acceptable thing to do (and also a great way for you to build up your leads list!). Hi, I will look up where they hold the trade shows and star approaching them also. There are a variety of approaches to promote your product in a sales letter to a business. Television, radio and Internet advertising all play an important role in direct marketing; however, the sales letter is still a valuable tool for selling products. Otion Soap Bar, Bramble Berry’s retail store. Sending Emails Find the company's contact form. Thank you. It seems that the product is defective and that it … Than you for this info I well definitely put this to use ,I love talking to people and trying to be that sales man, but I will push myself to the edge and jump if I have to get my brand out there. I have a limited edition bow tie and pocket square line for the urban peacock: http://www.ruthnathans.com. National, big-name retail chains are the key to growing your startup fast. “I listened in on the Q&A Success Call with you and dM. I thought I’d give you a sample letter to a retail buyer that you can actually use right away. Sample letter : Accept and appreciate an idea for a department store : Acknowledgment Letter for Receiving an Item. It can generate great brand exposure and give you access to local audiences you might never have been able to reach. The heading of your product sell sheet should likewise focus on the key benefit, eg. Josh, I’m grateful for this beautiful revealing post. Also, as I am listening to the recording, I am having trouble understanding the last words in the p.s. Even though this launch email example promotes a line of customizable shoes, Converse chose not to show samples. That will ensure the letter doesn’t get wrinkled. I know that presentation and first impressions are important and want to include the letter, but just not sure on how this would work. You would be surprised how many ‘problems’ go away with enough cash flowing in. Schedule appointments ahead of time and make sure you are well prepared for the meeting. What this product announcement email does right: Monochrome isn’t boring. The latter is usually because I am nervous that they will remember me “snooping” in their store and not being forthcoming… Your thoughts on this would be so greatly appreciated :) – Klara”. This was a great read and has me strongly reconsidering the dropshipping business model for my company. Your business posts are some of my favorite of all the Soap Queen blog posts! 100% all of the above. Introduce yourself and explain that you are writing to request permission to sell the company's products in the first paragraph. The store owner seems receptive to purchasing my products at first however I find when I call them back there not interested. , What a great article! I’ve thought of a great way to fit my products into your shop to really enhance the Natural Products Section. Mention the benefits of the product and tell them how unique it is. Dear Sir/Madam, My name is Kurtis Kim and I … This response is an honest, friendly way to handle the invitable “How can I help you?” question. One last question, if i need more advis is there a way to contact you? Now is your time to ask for the sale – don’t be shy. With that line up, your initial order would come to about $320. Great advice. It turns out that if you list the cheapest wine first, everyone buys the second cheapest wine. Conducting research like this is really important because you need to be sure are talking to the decision-makers. Thanks Adrian, appreciate the kind words! Often these chains will have group procurement, so it’s a matter of finding out how their internal structure is set up and who you would need to talk to. Hi Josh, Enter your email address below and you will receive all our new posts directly in your email inbox. – Thanks for your response. Seems like each retail stores have their own Supplier application process on their website. Thanks for the great read! If you’re not sure what the group company is called they often list it in the footer on the retail store’s website. I didn’t expect the marketing aspect to be easy but I am confident that I have premium products. By looking at their differences you begin to understand how selling to retailers can be a whole different ball-game than selling to other businesses with lower overheads and complexity. This letter may also help you with legal matters if the occasion should arise. . I think my line of soaps and lotions would be an excellent addition to your store. Or is there a way to add the full list of items without going over? But here, we’re talking about product samples for you, the retailer. The main focus for retail stores is maximizing their foot traffic, aka bringing customers in the door. Do you wait another week and then call again to see if they tried the product? Thank you so much, I’m happy you enjoy the post! I’m so glad you found this post helpful. To keep the letter nice and straight, you can place it in an envelope or plastic bag with a piece of cardboard inside.
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